Private Decision Infrastructure
for 7–8 Figure
E-commerce Founders
Make fewer, better decisions by pressure-testing high-stakes moves with vetted operators and experts, before costly mistakes happen.
Every member starts with a structured decision intervention in their first 30 days.
Application-only · Limited capacity · No beginners
Who Electus Is For
7–8 figure e-commerce founders
Operators managing real complexity (teams, spend, entities, risk)
Founders who value judgment over opinions
People who want fewer decisions, not more information
Founders who take responsibility for outcomes
Who Electus Is Not For
Beginners or founders still finding product–market fit
Anyone looking for courses, coaching, or step-by-step playbooks
Founders who want motivation, accountability, or hand-holding
People chasing hacks, trends, or short-term tactics
Anyone expecting a large, open, or social community
At 7–8 figures, most mistakes aren’t tactical; they’re strategic.
The real cost isn’t moving slower. It’s choosing the wrong structure, the wrong hire, the wrong partner, or the wrong growth path and realizing it too late. As you scale, the number of people who can pressure-test those decisions shrinks.
Decision risk increases. Consequences compound.
The Problem Isn’t Growth. It’s Decision Risk.
Electus exists to reduce that risk before decisions get expensive.
What Electus Is
> A private decision infrastructure for e-commerce founders
> Used when high-stakes decisions need pressure-testing
> Built on real operator judgment, not theory
> Designed to reduce risk before execution
> Activated when clarity matters more than speed
What Electus Is Not
> Slack, Skool, or Discord community
> A mastermind, course, or coaching program
> A place to consume content
> A networking club for casual connections
Electus exists to improve the quality of decisions, not the volume of discussion.
1. A Real Decision Appears
A high-stakes choice around structure, hiring, growth, or risk.
2. Context Is Framed
The full situation is mapped clearly—constraints, options, and consequences.
3. Experienced Input Engages
Relevant operators and vetted experts pressure-test the decision.
4. You Decide With Clarity
The decision is made faster, with fewer blind spots and lower risk.
No noise. No hypotheticals. Only decisions that matter.
How Electus Works
Your First 30 Days Inside Electus
Step 1—Context & First Decision
You are onboarded with context: your business, current constraints, and the decisions that matter most right now.
Your first high-stakes decision is framed clearly and brought into the room.
Step 2—Pressure-Testing
Relevant operators and vetted experts engage.
Assumptions are challenged. Blind spots surface. Second-order effects become visible.
Week 3—Clarity & Direction
The noise drops away.
You narrow options, understand trade-offs, and gain confidence in the direction you’re choosing.
Week 4—Execution With Conviction
You move forward knowing why this is the right decision and what risks you’re consciously accepting or avoiding.
What Access Unlocks
1. Peer-Level Decision Context
You operate alongside 7–8 figure founders facing similar complexity. No beginners, no noise.
2. Vetted Operator & Expert Input
When decisions touch tax, banking, growth, hiring, or structure, relevant experts engage, without selling or pitching.
3. Curated Decision Routing
You’re connected to the right people at the right moment, based on the decision at hand.
4. Ongoing Decision Coverage
As new challenges emerge, the room stays available, not just once, but continuously.
5. Closed-Door Sessions & In-Person Depth
Selective calls and private gatherings reinforce judgment, not networking.
Access isn’t about more input. It’s about fewer blind spots.
Why Founders Use Electus
Electus isn’t valuable because of access. It’s valuable because it helps founders avoid the wrong move.
One prevented mistake.
One accelerated decision.
One second-order insight from someone who’s already executed.
That’s often worth months of time and capital.
How to Join Electus
Our requirements
Active Founder or CEO
Founder or CEO of an operating e-commerce business.
Operating at Scale
Typically ~$1M+ in annual revenue.
Exceptions are rare and based on decision complexity—not potential.
Decision-Level Participation
Members are expected to engage with real decisions, not hypotheticals.
Our application process
1. Apply
Submit a short application with context on your business and current decisions.
2. Review
Every application is reviewed manually for fit.
3. Access
Approved founders receive private access to Electus.
Application-only · Limited capacity · No beginners
Participation-Based Guarantee
Electus operates on commitment, not consumption.
If you actively participate during your first 90 days, bring real decisions, engage with the room, and still don’t find clear value, we’ll personally review your case and offer a full exit from the membership.
This guarantee exists to signal confidence, not to support passive use.
Participation is required. Passive members are not eligible.
A Note From the Founder
As businesses scale, the quality of decisions matters more than the volume of input.
At higher levels, the circle gets smaller, not because people disappear, but because fewer have relevant experience.
Electus was built to be a private decision layer for founders operating with real complexity: cross-border structures, senior hires, capital allocation, and risk-heavy growth moves.
The standard is simple:
Real operators. Real decisions. Real growth.
Electus isn’t built to be large.
It’s built to be useful when the stakes are high.
— Maarten Klijnsma
Founder, Electus Lounge
FAQs
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Electus is a private decision-support infrastructure for 7–8 figure e-commerce founders. It exists to reduce risk and blind spots around high-stakes decisions, not to provide education, coaching, or networking.
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No.
Electus is not a community, course, mastermind, or coaching program.
It’s a curated environment where real operators pressure-test real decisions. -
Active founders or CEOs operating e-commerce businesses at scale, typically $1M+ in annual revenue, who face complex decisions around structure, hiring, growth, capital, or risk.
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Electus is not for:
Beginners or early-stage founders
Anyone looking for courses, playbooks, or motivation
Founders seeking accountability or hand-holding
Passive members or observers
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Most groups optimize for conversation and access.
Electus optimizes for decision quality.Every interaction is structured around real decisions, experienced judgment, and clear outcomes, not discussion volume.
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Experts are vetted and engaged based on relevance to the decision at hand. There is no pitching, selling, or promotion.
Expert input exists to improve decisions, not to upsell services. -
Most founders surface their first high-stakes decision within the first 30 days.
The value typically comes from:Avoided mistakes
Faster decision cycles
Second-order insights from experienced operators
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Yes.
Electus only works if members actively bring real decisions and engage with the room.
Passive participation is neither expected nor supported. -
If you actively participate during your first 90 days, bringing real decisions and engaging, and Electus still isn’t valuable, your membership will be reviewed for a full exit.
This guarantee exists to signal confidence, not to support passive use.
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Electus is intentionally capped.
Quality of judgment matters more than size. -
Electus is application-only.
You apply → your fit is reviewed → approved founders receive private access.
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No.
Electus does not offer free access, trials, or observer roles. -
Pricing is shared during the application process.
Electus is priced to reflect the level of access, curation, and decision responsibility involved.